2021 ADVERTISING & DIGITAL
Grand Prix
Film Craft
Macmillans Cancer Support
Title: Whatever It Takes
Congratulations to Iconoclast the production company, and editing house Stitch, both based in London. Golds for Best Direction & Best Editing were also achieved for this highly impactful film
Grand Prix
Ambient & Non-traditional
Pfaff Harley-Davidson
Title: Tough Turban
Congratulations to advertising agency Zulu Alph Kilo in Canada, this project also won Gold for Best Use of Innovative Technology
International
Advertising Agency of the Year
An impressive tally of 10 Sharks including a Grand Prix. The Canadian agency also picked up 2 x Golds, 1 x Silver, 6 Bronze, 3 Shortlist, pretty much across the board in; film craft, radio, immersive, ambient/no-traditional, digital & integrated. This is the first time a Canadian agency has won Agency of the Year. The agency also did well in the Design section with a further 3 Sharks.
International
Sound Design Studio of the Year
Congratulations to the London based sound design studio Factory. This is the first time Sound Design Company of the Year has been awarded, winning 4 Sharks in the specialist areas of sound design & mixing. Factory also made the shortlist for Best Use of Licensed Music.
International
Production Co. of the Year
A good showing from Riff Raff Films in London with a total 5 Sharks, including a Gold for Best Direction and another for Best Christmas-themed Commercial. Awarded jointly this year with Biscuit Filmworks.
International
Production Co. of the Year
7 Sharks including awards for Best Use of Humour, Character Animation and Animation Design, Alcoholic Drinks & Film Craft campaign. Awarded jointly this year with Riff Raff Films.
Ireland
Animation Co. of the Year
Congratulations to Dublin-based animation house Pirhana Bar whose work on brands Gas Networks Ireland & Lidl earned them the first Animation Co of the Year award given in Ireland.
Ireland
Production Co. of the Year
An amazing tally of 8 Sharks for a diverse range of brands; Homestore + More, Weir & Sons, RTE, & Aviva. A total of 3 Golds, 3 Silver and 2 Bronze in the Film Craft categories including Direction, Child Direction, Casting & Production Design.
Ireland
Advertising Agency of the Year
Once again this big prize goes to BBDO Dublin with a total 5 Sharks awarded and 7 shortlisted. The agency showed well across a wide range of categories in Film Craft, Radio, Digital, Ambient and Print/Outdoor.
2021 Jury
Running a creative awards and festival (well just awards this year, see worldwide pandemic thingy) there are certain things that we absolutely MUST get right. Get these things wrong and we simply wouldn't last (nb: we're in our 59th year). Maybe the most important thing is getting the right judges. Judges that entrants can look at and think "yeah, I'm happy they have the right stuff to judge my work". We won't wax lyrical here about the quality of the judges/juries we've managed to put together this year, their bios will tell you all you need to know. But we would like you to keep in mind how flexible they've been in the present, very tricky Covid climate that has been (week-to week sometimes) changing how we can and will be carrying out the judging. This year we needed to find brilliant creative minds who can also roll with the punches. Creativity with calm. We believe this is what our judges have given us and we're very grateful.
Advertising Jury President
LA Ronayne
Group Creative Director | Anomaly
There isn't anything else like The Shark Awards, as an award or an experience. To take up the reins as jury president is a wild honour. In the run up to the 60th anniversary of course, but also at such a pivotal time for creativity — as the world opens up and we decide what the next chapter of our industry will be. I cannot wait to see the work and the outcome as our incredible, international judges and this magical, Irish place come together.
