Winners and Runner-Up Announced
We are thrilled to announce that the Winners of the Young Shark Award 2022 are Saskia Harper and Elle Whittaker from Oglivy Brisbane. Congratulations to you both. Very well done!
Saskia and Elle's 30 second TV script entitled ‘A Dog’s Life’, ‘Mealtime Mischief Mist ‘ was considered a very worthy winner by our Judge L.A. Ronayne, Group Creative Director, Anomaly, London, who said;"Congratulations to our glorious winners Saskia and Elle for "A Dog's Life". It's easy to see how the emotions of the sad, scrapless dogs could etlaughs on screen; and how the product is the punchline. A good twist and a well considered track to boot, no mean feat. Bonus points for such a bonkers mist name." laughs on screen; and how the product is the punchline. A good twist and a well considered track to boot, no mean feat. Bonus points for such a bonkers mist name."laughs on screen; and how the product is the punchline. A good twist and a well considered track to boot, no mean feat. Bonus points for such a bonkers mist name."getlaughs on screen; and how the product is the punchline. A good twist and a well considered track to boot, no mean feat. Bonus points for such a bonkers mist name." laughs on screen; and how the product is the punchline. A good twist and a well considered track to boot, no mean feat. Bonus points for such a bonkers mist name."laughs on screen; and how the product is the punchline. A good twist and a well considered track to boot, no mean feat. Bonus points for such a bonkers mist name."
Saskia’s Bio
Saskia Harper has great hair and even better ideas. Since bursting into the industry this year as a copywriter at Ogilvy Brisbane she has been constantly thinking up ideas to help solve client problems beyond the brief. She’s currently studying at AWARD School and loving every bit of it. Her passion for meaningful and relatable work is evident in everything she crafts as is her optimistic outlook on creative problem solving. Her other endeavours include campaigning for mental health, advocating for sustainable practices and sipping iced oat lattes.
Instagram: @sas.harp
LinkedIn: https://au.linkedin.com/in/sas-harp
Elle’s Bio
Elle Whittaker is a passionate Art Director at Ogilvy Australia and the Youngbloods State Co-chair of Queensland with over three years of experience in the advertising Industry. She has a passion for meaningful ideas that solve real world problems. She has an extraordinary ability to turn a few pictures and some text into something some* would describe as Art. In her spare time, she enjoys a well-made cappuccino and petting any available dogs.
*Some may or may not include her mother.
Instagram: @ellewhittakercreative
Runner-Up
This year’s Runner-up is Conrad Oppermann from Oppermann Productions for his advertisement ‘Spraisty’. Congratulations Conrad. Well done!
Judge L.A. Ronayne commented;
"Congratulations to Conrad, our runner up, for "Spraisty". There's a solid dramatization in your idea, it could be a thing of visceral and striking fun in an ad break. I'm sure parents would relate!"
Conrad's Bio
Conrad is an avid filmmaker and entrepreneur, running his own production house. He specialises in creating content for luxury hotels and high-end brands. His company has an impressive roster of clients, having worked with such brands as Adare Manor, Ashford Castle and Tesla. Taking projects from ideation right through to production, he aims to create striking work that moves people emotionally and inspires action. Having recently graduated from Trinity College Dublin with a degree in Management Science and Information Systems Studies, he is excited to pursue a diverse range of exciting projects in the future.
The Young Shark is an annual prestigious prize that we award to new young talent. Anyone who is under 26 years of age can enter. The competition is open to those who already work in the advertising industry as well as students. We receive entries from all over the world, and this year was no exception, both in terms of the number of entries and the outstanding quality of the work.
In a brief set by Copywriter Eugene Ruane, entrants were asked to create a 30 second TV ad to promote a product that, when sprayed over unappetizing food, would change the taste to something more pleasant and palatable. The target audience was primarily anyone trying to feed young children, perhaps the fussiest eaters of all.
All the shortlisted entries rose to the challenge, and L.A. concluded by congratulating everyone who made the Shortlist, describing the work as "entertaining, out-there thinking across the board’.
‘I spent a swell afternoon going through the work and imagining how you would each bring these scripts to life. Deep curtsy to you all."
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